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The move follows the launch of Amazon's fifth imprint -- this one for the mysteries and thrillers genre -- last week, as well as the hiring of editors to man each of its imprints in recent months.
Kirshbaum will oversee a new general interest imprint that includes both fiction and non-fiction titles in digital and print formats.
He will also hire an editorial team to help manage the publication of these titles, building a somewhat traditional publishing house within the larger Amazon franchise.
His agency will likely be sold to several employees, he said.