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The ad, which premiered during Wednesday's NFL season kickoff game between New York Giants and the Dallas Cowboys, shows an e-reader with a very light screen, similar to the rumored "Paperwhite" Kindle, which Amazon is likely to announce today.
Leaked promotional photos of the device claim it has ”higher contrast, high resolution, integrated lighting, and eight weeks of battery life.”
In other Amazon-related news, The Verge claims it has confirmed with "multiple sources" that Amazon will also unveil an Android-based smartphone at today's event.
We'll know more about Amazon's plans at the company's press conference today at 1:30 p.m. ET. Be sure to join us as we cover the event live.