According to the NYTimes, Amazon will today launch Video on Demand - a new online video store, containing movies and TV shows.
What's the big difference between this video store and most other online video stores? Streaming. When you order a show on Amazon's new service, you can start watching immediately, just how it works on IPTV. Amazon's own Unbox or Apple's iTunes can't do that, because you have to wait out the download before you start watching. Amazon Video on Demand will feature 40,000 titles at opening.
For those less computer-savvy users who like to do everything on their TV, there's an option; Sony Bravia Internet Video link, which will bring the videos directly to your Sony TV. However, it's an extra 300 bucks which not everyone will be willing to dish out. Some new models will have the functionality built-in, though, reducing the extra cost.