AMD Discards ATI Brand Name

 By 
Stan Schroeder
 on 
AMD Discards ATI Brand Name
Mashable Image
Credit:

AMD had bought graphics chip manufacturer ATI for $5.4 billion back in 2006., in one of the biggest acquisitions ever in the semiconductor industry, and internally, ATI was renamed to AMD Graphics Product Group.

However, due to the strength of the ATI brand (and the long-time rivalry with competitor Nvidia), the ATI name survived to this day, often causing tech journalists trouble as they had to squeeze three brand names - AMD, ATI and Radeon - in one title.

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!