Social Media Campaign Finds Tech Entrepreneur a Bone Marrow Donor

 By 
Joann Pan
 on 
Social Media Campaign Finds Tech Entrepreneur a Bone Marrow Donor
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The 32-year-old tech entrepreneur who was diagnosed with Leukemia in September 2011 turned to his favorite place in the world to find a donor -- the Internet.

The Photojojo and Jelly creator and his friends, including author and blogger Seth Godin, enlisted help within the reaches of the web, asking people to Q-tip swab their cheeks and to send samples back to the Be The Match Registry to get tested, using the hashtag #IswabbedforAmit.

Tech giants Google, Amazon, Adobe and Twitter held donor drives in their offices in Gupta's honor.

The campaign undoubtedly reached thousands of people and garnered hundreds of new volunteers for bone marrow donor programs.

Gupta announced on his own blog on Wednesday that after "100 drives organized by friends, family, and strangers, celebrity call-outs, a bazillion reblogs (7000+!), tweets, and Facebook posts," he has found his match.

Sometime Thursday, he will be admitted to Dana-Farber Cancer Institute to begin treatments of chemo, receive the donor's stem cells by IV, receive immunosuppressants and begin a long journey to recovery.

In a recent blog post, Gupta wrote:

"I’ve got a long road ahead. But I’ve got a donor & amazing family & friends. A few months ago I didn’t have many options. Today I have a plan. I am alive. I start tomorrow. Wish me luck!"

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