The frozen burritos that you lived on through college while you wore hemp necklaces are now part of a full-fledged feel good restaurant.
Amy's Kitchen, a cult brand favorite for its vegetarian and vegan frozen meals, opened an anti-fast food fast food restaurant on July 20.
Amy's Drive Thru in Rohnert Park, California is a drive through restaurant specializing in organic, responsibly sourced, and GMO-free vegetarian and vegan food with gluten-free options.
A photo posted by Amy's Drive Thru (@amysdrivethru) on Aug 6, 2015 at 6:31pm PDT
The menu, which is peanut- and egg-free, ranges from $2.69 for a single veggie burger to $7.99 for specialty salads, including ingredients like hummus and goat cheese. Every item can be made vegan or gluten-free.
A photo posted by Amy's Drive Thru (@amysdrivethru) on Jul 28, 2015 at 4:06pm PDT
Even the restaurant's furniture is made from mostly recycled or discarded lumber, and a roof collects and reuses rainwater. The site uses take-out containers printed with non-GMO ink to hold its vegan chili-cheese fries.
The restaurant couldn't be better timed. Consumers are more interested in, involved with and informed about their food than they have been in decades. There are vegetarian tasting menus at Michelin-starred restaurants. Successful restauranteur Thomas Keller himself has gotten into the gluten-free flour game. Omnivores and herbivores alike want to eat sustainably and healthy, and participate hugely in popular hashtags like #meatlessmonday.
Healthy food is so mainstream, not even fast food or fast casual dining is exempt. We want to eat well, we want to feel good and we want to do it without taking out a loan.
The question isn't why is Amy's doing this now; it's why haven't other companies jumped on the bandwagon?
Mashable reached out to the restaurant but received no comment by the time of publication.