Andrew Belle Premieres “The Ladder” on Mashable [VIDEO]

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Indie musician Andrew Belle's new music video, "The Ladder" -- for the title track from his sophomore album -- premieres today on Mashable. This animated video's hand-drawn appearance and story fit the lyrics well. Visually, it is a bit reminiscent of Radiohead's classic "Paranoid Android" from 1997.

Belle has been cited by MTV, Billboard and iTunes as a musician to watch and has an extensive social media following. He was a guest DJ in Mashable's Summer Fridays Turntable.fm room earlier this summer.

The artist maintains two Twitter accounts, @AndrewBelle and @team_belle. The @team_belle account is for the musician's very active street team. On Facebook, Belle has more than 27,000 fans. Last winter, Belle embarked on a 20 Days, 20 Questions with his Facebook and Twitter followers, posting a new answer each day to YouTube.

We've seen independent and mainstream artists alike embrace a more multifaceted approach to social media. Networks like Facebook, Twitter, YouTube -- and even Instagram -- allow these artists to connect with the people who listen to their music, while also sharing a more personal part of their own work.