Andrew W.K., Soulja Boy Sing in Converse-Hosted Zombie Bash [VIDEO]

Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks.

Here's a very 2011 approach to advertising: Sneaker brand Converse created a studio called Rubber Tracks where bands can record their music. Converse isn't a music publisher, though, just a sort of patron to the arts.

The latest fruit of this arrangement is this video featuring Matt & Kim, Andrew W.K. and Soulja Boy singing "I'm a Goner," a jaunty tune about death. The video doesn't shy away from the subject matter, with a Night Shift-like party in a morgue replete with dancing zombies.