The milestone achievement highlights continued growth for the startup as it works to extend its product to third-party applications.
Animoto converts roughly 10% of users into pro customers, Jefferson said. It allows all users to create 30-second clips free of charge, but charges $3 per video, $5 per month or $30 per year to remove the restriction. It's this freemium model that has helped the company maintain profitability since 2008.
In recent weeks Animoto has also forged significant partnerships with the likes of Adobe and Bon Jovi. The former relationship means that Photoshop.com and Lightroom users can instantly create Animoto videos from their media content with a single click of the button.
The latter partnership with Bon Jovi represents a way for the startup to bring four signature Bon Jovi tracks to Animoto users. Users can also participate in the "It's My Life" contest for a chance to win tickets or a signed gold record.
Just a few days ago, Animoto also released a new plug-in for Apple Aperture allowing users to start Animoto video projects from within the application.