A lighthearted texting conversation comes to a grim end in Honda's PSA for Distracted Driving Month.
The ad dispenses with the typical scare tactics associated with such advertising but delivers an equally sobering message via sound effects. Honda is also launching "#thumbsup," a Twitter hashtag campaign, to get the message out to the target millennial audience.
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Honda launched the campaign, which also includes two Spanish-language ads, to support the National Safety Council's designation of April as Distracted Driving Awareness Month.
The National Highway Traffic and Safety Administration's Distracted Driving Awareness Month effort, which features a carload of teens perishing in a texting-and-driving accident, is now up to 1.7 million views on YouTube.