AOL, once a service exclusive to America, has over the years ventured well beyond the western edge of the North Atlantic. It’s well established on the European continent, as well as India and pockets elsewhere. Today the company, in association with HP, expanded its international relations some more, with official sites dedicated to the respective Latin American markets of Argentina, Chile, Colombia and Venezuela. No AOL Brazil, however.
Web users all over the region have for some time been able to employ services to filter content for a particular audience. And social networking websites are increasingly leveraged by consumers to pull personalized feeds of information from the cloud. But given AOL’s almost customary position as a multi-faceted gateway, the establishment of these sites is something which may help it retain a larger user base than it would otherwise have if it were to have kept to a generic existence.