If you perused the Mac App Store or iOS App Store on Wednesday, you might've notice something different.
Applications that are free to download no longer carry the "Free" designation. Instead, they say "Get."
First noticed by TechCrunch, the move likely comes after pressure from the European Commission (EC). Over the summer, the EC was able to successfully force Google to relabel its apps that offer in-app purchases.
As a result, Google changed the label of its "Top Free Apps" and "Top Free Games" categories to simply, "Top Apps" and "Top Games" in European Union countries.
The EC said labeling games as "free" could mislead consumers as to the true cost of a game, once in-app purchases were taken into account.
Apple has worked over the last year to be more compliant with EU and U.S. regulators, especially when it comes to apps targeting kids.
Rather than maintain different branding in different countries' App Stores, Apple simply replaced "Free" with "Get" on all non-Apple apps. Apple apps that are free still maintain the "Free" designation.
The "Get" designation shows up whether an app has in-app purchase options or not.