Scott Forstall, senior vice president of iOS Software at Apple, previewed the application at Apple's "Let's Talk iPhone" event Tuesday. Forstall touted it as a one-stop-shop for creating cards on your iPhone.
"It's a new app that let's you create cards on your phone … and we'll do the rest," Forstall said.
Cards users can select from 21 different designs. Once the card creation is completed, Apple will print out the cards, emboss them, add a mailing address and send them anywhere in the U.S. for $2.99 per card, or anywhere in the world for $4.99. Cards users can also send electronic versions via email free of charge.
Cards is a free download that appears to compete with Postcard On the Run and Postagram, which are also photo-centric greeting card applications for iPhone.
[nggallery id=2575]
What Apple Announced Oct. 4:
iPhone 4S: When, Where and How Much
Free iPhone: Apple Cuts 3GS Price to $0
Apple Unveils Siri, the iPhone 4S Voice Assistant
New iPod Nano Is Clock and Fitness Watch in One
iOS 5 Available for Download Oct. 12
Cards: Apple’s One-Stop-Shop for iPhone Greeting Cards