Android may dominate the smartphone market in the U.S., but a new report suggests that Apple is catching up thanks in part to the release of the latest iPhone.
Kantar Worldpanel ComTech, a consumer research group, reports that Apple's operating system accounted for 35.7% of the U.S. smartphone market as of Sept. 30, up an impressive 14.2 percentage points from a year prior. Android, on the other hand, saw its share of the U.S. smartphone market decrease from 66.4% to 57.5% in that same time period.
“While this latest data set only includes one week of iPhone 5 sales, we can see that in markets with a large number of existing Apple customers, sales have already seen a significant boost," Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, said in a statement."We expect this momentum to be fully realised in the next set of results."