With just a week or so worth of shopping days left this holiday season, Apple has dropped a tearjerker of an ad designed to get you to fork over some of your remaining cash.
The 90-second spot (triple the length of a standard TV ad) tells the story of a girl who finds a vinyl record that her grandmother gave to her in 1952. The record is the grandmother's rendition of "Love is Here to Stay." The song is prefaced by a message from the grandmother to her husband that she's sorry that she can't spend the holidays with him.
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The girl digitally records the original rendition, which she enhances with her accompaniment on guitar and vocals. She then leaves an iPad Mini with the new recording for her grandmother, who listens with great concentration, recalling the moment some 60 years ago.
The ad comes after "Misunderstood," Apple's 2013 holiday ad, which featured a young man who is seemingly disconnected from his family gathering. Actually though, he was recording the moments, which he later shares with the rest of the family.