![Apple Cuts Starting Price of iAds [REPORT]](https://helios-i.mashable.com/imagery/archives/061mHxHBnAeD6HC8biR2Q88/hero-image.fill.size_1248x702.v1647019608.jpg)
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The price cut is reportedly a done deal. “This new minimum buy is a great step forward and a necessary one, I think,” Mark Read, CEO of WPP Digital, told All Things D. “Lowering the minimum buy to $500,000 from $1 million will certainly make the platform more appealing.”
Apple rolled out iAd in April and charged advertisers a minimum of $1 million to use the platform. Since then, the demand for iAds hasn't kept pace. According to the report, fill rates — the portion of advertising inventory being used — fell earlier this year.