Apple has enhanced the iPad App Store with a Genius section that provides two new ways to discover iPad apps.
While there's yet to be an official announcement, the Genius option started appearing for iPad users late last night according to MacRumors. Apple has also confirmed with Mashable that the feature is new for iPad.
The new "Genius" option is situated next to "Updates" at the bottom of the store. Users who click it for the first time will need to agree to its terms of service before activating the feature.
Just as is the case with iTunes music and iPhone apps, Genius is designed to serve up user-tailored recommendations. iPad App Store visitors can visit the "iPad Apps" section to review a list of recommended apps based on previous purchases. Users can hit the "Not Interested" button below each app suggestion to clear it out in favor of something else.
The Genius portion of the Store also includes "iPad Upgrades," a section that will list the iPad versions of your iPhone apps.