Apple is reportedly eyeing an expansion of its iPhone trade-in program in China.
According to a Bloomberg report, the Cupertino, California-based tech company is in talks with its manufacturer, Foxconn, to roll out a trade-in program to iPhone owners in exchange for store credit.
The move, if true, wouldn't come as a complete surprise, considering its popularity in the U.S. and how important of a market China is to Apple. Demand for the iPhone 6 resulted in a 70% revenue year-over-year for Apple in China.
The trade-in strategy is intended to keep customers in the region coming back for iPhones, as opposed to opting for an Android device.
Apple may also make the trade-in program available to products beyond the iPhone, according to recent reports, which indicate the company could soon open up its recycling program to Android devices. That would allow non-Apple users to swap in existing gadgets for a gift card toward an iPhone.
Apple launched the trade-in program in 2013 to allow users to swap their old iPhones for credit toward a newer device. Apple, which gives credit for the current value of the older device, requires users to purchase a new model on the same day as the trade.