The schadenfreude over the Apple Maps debacle is continuing through this weekend as bloggers pick apart even the minutest details of Apple's Maps marketing communications.
The latest charges: Apple has backpedaled on the claim that Maps is "the most beautiful, most powerful mapping service ever" and the icon for the application has found to be inaccurate.
On Saturday, Amit Agarwal, a personal technology columnist for WSJ India discovered evidence that Apple had updated its description of Maps after the app's faults caused an online uproar and prompted a rare apology from CEO Tim Cook. Agarwal noted that Apple's website had originally described Maps as:
Designed by Apple from the ground up, Maps gives you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature. All of which may just make this app the most beautiful, powerful mapping service ever.
However, post-apology, Apple.com now states:
Designed by Apple from the ground up, Maps gives you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature. All in a beautiful vector-based interface that scales and zooms with ease.
Meanwhile, entrepreneur Nik Cubrilovic observed that even the icon that Apple uses for Maps is inaccurate since it depicts taking a sharp left off a bridge to get onto Interstate 280.