Apple CEO Tim Cook has personally acknowledged the numerous problems with the Maps app, launched late last year. He's in the midst of devoting considerable resources to fixing it. He has deputized Apple's Mr. Fix-it, Eddy Cue, to sort out the problem.
So we feel a little bad pointing out yet another error in Apple Maps -- but this is one we just couldn't resist.
In the middle of San Francisco's infamous Tenderloin District, near the corner of Eddy and Taylor, Apple Maps will direct you to a restaurant apparently called "My Butt."
The best part: users have noticed, and four of them have left Yelp reviews of My Butt.
"I hope I don't sound too cheeky," writes one Yelp reviewer, "but I am really going to be pushin' My Butt into your face, since it really is a clASSy place."
And yes, in case you're wondering, Google Maps lays bare the truth of My Butt: an empty parking lot next to the Pandora karaoke bar.
Given Apple's relationship with Yelp, it's entirely possible that Yelp reviewers came up with the fictional establishment first. But we doubt it -- you can't actually find My Butt on Yelp's homepage.
So who first put My Butt on the map? We've reached out to both companies and will let you know what we hear back. Rest assured, dear readers, we will do what we can to get to the bottom of this.