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As anticipation for the iPhone 5 rises, many are on the lookout for deals on recent models.
Perhaps to help get rid of current stock, Apple has begun to match discounted iPhone prices form other retailers.
Apple will match any price, from any official retailer. This applies to all current models, though you have to ask them to match as it is not advertised anywhere. If you aren't waiting for the next model, you could save around $50 on even the most expensive iPhone 4s.
The next iPhone is rumored to be launched in October, though Apple has not officially said anything on the matter.