The fiercest wearable at Apple's iPhone keynote event has already achieved peak Internet fame.
Keynote Scarf is the subject of a Twitter account that pays tribute to a developer's fetching purple infinity scarf. It's the new black turtleneck. It's the new untucked shirt. It's the new everything.
PAY ATTENTION TO ME #AppleLive #scarf #AppleEvent pic.twitter.com/DyIYGnXion— Keynote Scarf (@KeynoteScarf) September 9, 2014
In addition to its own colorful commentary, it's also retweeted some of the best responses to this curious sartorial choice.
Appearing at an Apple event was not going to stop him wearing his new scarf pic.twitter.com/oZSrvzhX4F— Mic Wright. (@brokenbottleboy) September 9, 2014
GOLD. SILVER. SPACE GRAY. pic.twitter.com/3Tg1Ed7Lwx— Shaun Pendergast (@ShaunPendy) September 9, 2014
I am dressing up as scarf guy for halloween.— Mark Dorison (@markdorison) September 9, 2014
can’t look at graphics, can only look at this scarf pic.twitter.com/EiX18RaShW— Josh Petri (@joshpetri) September 9, 2014
The developer's accessory choice has even inspired its own hashtag, #scarfguy.
We’re doing our own stream. #scarfguy #AppleLive pic.twitter.com/pRcwnDdKJC— Michael Flarup (@flarup) September 9, 2014
Kim Kardashian has officially infiltrated Apple. #AppleLive #ScarfGuy pic.twitter.com/hbU9CTjkCY— Miguel (@MigC33) September 9, 2014
Lenny Kravitz to Scarf Guy: Oh, that's cute. I remember my first scarf. #scarfguy #AppleLive pic.twitter.com/Rm3gspomjC— Lorena Solomon (@LorenaMia) September 9, 2014
And as is standard practice for anything even remotely funny that happens on the Internet, brands are getting in on the joke.
Really digging #scarfguy's style. #AppleLive #GreatMinds pic.twitter.com/PoBqcp7VvO— mike's hard lemonade (@mhl) September 9, 2014
We can't blame the guy-- it must be chilly in Cupertino's Flint Center. But as for other questionable clothing choices at Tuesday's Apple event, one real question remains:
The live stream is down but the most important question is how many more people will wear purple? #AppleLive— Stephanie Buck (@StephMBuck) September 9, 2014
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