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This is a slight change from the old method, which previously divided apps into categories like "New and Noteworthy" and "Staff Favorites." There is a downside to the new design, however: If you are browsing a category of iPhone apps and want to begin looking at similar apps for the iPad, you have to start your search over on the front page.
However, keep in mind that apps that are available for both the iPad and the iPhone/iPod Touch will show up under both pages.
It's certainly a matter of preference, but we feel that the new design is better. How do you like the new App Store? Please let us know in the comments.