At the stroke of midnight, Apple went live with its Black Friday deals in the Apple Store.
These deals will balance your guilt of spending too much money on consumer goods with doing something positive for the world.
With a splash of the color red, Apple is offering gift cards up to $100 when you purchase your new, shiny product. The good bit? The company will make a donation to an AIDS charity organization, Red.
The Apple Store update, which was unveiled after a few hours of downtime and speculation, came with the following note:
"Let’s make today more than the start of the shopping season. When you purchase select Apple products, you’ll receive a (PRODUCT)RED™ iTunes Gift Card to use toward anything at the iTunes Store. And we’ll automatically make a donation to the Global Fund to support the fight against AIDS."
There aren't any actual savings but if you purchase a MacBook Pro, a MacBook Air or an iMac you'll receive a $100 gift card. Buying an iPhone or an iPad that qualifies will get you a $50 gift card to spend, while an iPod, Apple TV or Beats product will see you pocket a $25 card.
And don't think you can take advantage of these offers across the world, the deal is only via the U.S. Apple Store on Nov. 28.