Just like clockwork, Apple's online store went down Tuesday morning ahead of the company's big event.
Apple is holding a media event at 10 a.m. PT/1 p.m. ET at its campus in Cupertino, Calif., where it is expected to unveil two new iPhone models and the latest version of iOS (you can follow our live blog here). The event marks Apple's first major product launch in nearly a year.
[seealso slug="thinnest-iphone-cases/"]
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The Apple store typically goes down a few hours before the company's media events to add new products into the system.
Image: Spencer Platt/Getty