Apple Store Goes Down Ahead of iPhone Event

 By 
Seth Fiegerman
 on 
Apple Store Goes Down Ahead of iPhone Event
The Apple logo is shown above a store location entrance, Thursday, Sept. 19, 2013, in Dallas. Credit: Tony Gutierrez

If you needed any more proof that Apple plans to release new products today, this is it.

Apple's online store went down on Tuesday morning around 8:20 a.m. ET ahead of the company's big launch event. Apple employees typically take the online store down a few hours ahead of big events in order to upload new product information, and it often remains down until after the event is over.

[seealso slug="apple-iphone-6-event-what-to-expect"]

Mashable Image
Credit: Screengrab, Apple

The company is expected to unveil two new larger iPhone models and unveil a wearable device, often referred to as the iWatch, breaking into a new product category for the first time in four years.

The event is scheduled to start at 1 p.m. ET. You can follow along on our Mashable live blog starting at 12 p.m. ET.

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