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The device certainly looks very Apple-y -- from the sleek, simple design to the intuitive interface. Who wouldn't watch to browse catalogs this way?
Alas, it's a fake. A really good fake, we should add, seemingly created with the use of blue screen; you can tell by the blurred edges around the hand. Still, we can dream, can't we?
See also: APPLE TABLET: Ultimate Gallery of Concept Designs and Prototypes