Apple announced its third-generation Apple TV at today's event in San Francisco. The new Apple TV features the same physical dimensions as the second generation Apple TV but supports 1080p video.
Aside from 1080p, the biggest new features for the Apple TV comes by way of a new software update. This update not only freshens up the interface, it adds a host of new iCloud features.
Second-generation Apple TV owners will be able to download this software update later today to bring iCloud goodness to the device. This will add support for iTunes Match as well as iTunes in the Cloud support for movies.
This means that users can now stream previously purchased feature films on the Apple TV (or in iOS or iTunes).
Sadly, if you want 1080p video support, you'll need to an third-generation Apple TV. Those will be available on March 15, and you can pre-order now.
Does the new Apple TV update sate your appetite or will you buy a third generation device? Let us know!