appssavvy is releasing a new tool today, which is designed to aggregate both social media application data as well as platform data. This extends appssavvy's core competency of bridging the gap between app developers, brand advertisers, and marketing agencies that are operating within the social media space.
To do this, appssavvy will be offering data such as historical social network and application performance stats, technical code and procedure best practices, and more. This incorporates open platform data from networks like Facebook, MySpace, Bebo and hi5, integrated partnerships with DoubleClick's DART , and a communication platform for developers and advertisers to connect with each other. When it comes to advertising, data feedback is key for maintaining good marketing practice, gaining market research insight, and planning the next round of campaigns.