People love a good trolling, whether it's online or not, and there's nothing like a company having a bit of harmless fun at the expense of a few thousand customers.
Whether it's a gag product or a fake movie trailer, when an April Fools' Day prank video is convincing enough, it has the potential to go viral on YouTube.
Unfortunately this leaves fans punked, potentially even get their hopes up. (We're pretty sure Zelda fans are still a little heartbroken over IGN Entertainment's faux trailer.)
Our friends at Unruly Media have provided the ten most-shared April Fools' Day videos on YouTube. Take a look back at some of the best online pranks, and let us know your favorite in the comments.