For instance, a link to a Flickr photo might have a camera icon next to it - hover over it to see the entire photo pop up in a widget without leaving the page. Likewise, a link to the music site Imeem adds a speaker icon and lets you play the music file in a pop up widget.
Today Apture is announcing an important relationship with Reuters.com to place these multimedia widgets in its text.
Apture, which launched last June, has been cementing relationships with some major content publishers. Publishers already signed up include BBC News, The New York Times, SFGate, The Washington Post, and now Reuters. All of whom are no doubt attracted to the idea of keeping readers on their sites as long as possible.
Given that Apture adds real value and engagement to readers, it's no wonder that they're attracting the who's who of content publishers anxious to compete in the online realm. We're also not surprised that Apture's managed to raise $4.1 million in funding in a downtrodden economy.
More Mashable Resources for Bloggers
- Blogging Toolbox: 120+ Resources for Bloggers