When singer Pharrell and his hat stepped onto the red carpet at the Grammys, we weren't sure whether he robbed a park ranger or just needed to fight a bad case of bed head.
However, Arby's felt the hat looked all too familiar, and couldn't help but speak out about it.
Hey @Pharrell, can we have our hat back? #GRAMMYs— Arby's (@Arbys) January 27, 2014
The fast food chain immediately hopped on its short window of opportunity to join the trending conversation on Twitter. Many users cracked jokes about what the hat looked like, and some speculated over what Pharrell could possibly be hiding under it. Naturally, chatter over the hat resulted in a parody account -- if not multiple.
#pharrellshat #pharrelwilliams #TheGrammys pic.twitter.com/2gcmcY3a2Z— JonOne (@DJJonOne) January 27, 2014
Coming soon... #PharrellsHat pic.twitter.com/R2NQJhwAKf— Pharrells Hat (@PharrellsHat) January 27, 2014
What's under @PharellsHat? #thegrammys #pharellshat pic.twitter.com/xJAK8eAvCy— Brian Koerber (@bkurbs) January 27, 2014
However, none of the responses were as good as Pharrell's own comeback.