Never afraid to explore the power of web technologies, Grammy-winning rock band Arcade Fire unleashed an interactive music video for "Reflektor."
The video is an open-source Google Chrome experiment that lets viewers use a computer mouse, phone or tablet to toy with the video's graphics or incorporate their faces into it.
People can play with the flashy video effects in the Chrome experiment or on this explanatory website. Director Vincent Morisset filmed the footage in Haiti. The video follows "a young woman who travels between her world and our own."
Two of Arcade Fire's previous videos used code, as well: 2010's "We Used to Wait" took your childhood home address, and personalized the experience with Google Maps, while 2011's "Sprawl II" again tasked viewers to direct by using a webcam or mouse.
Here are some details about the web tech used for "Reflektor":
Arcade Fire also released this entirely different, non-interactive version of "Reflektor":