Obviously someone mapped the hacked personal information of 30 million AshleyMadison users. We're surprised it took this long.
Tecnilógica, a Madrid-based software development company, transformed the data into an interactive map based on the gender and city of users. The 50,000 points on the map group together 30 million AshleyMadison accounts across the world.
We've been playing with today's dataset, and this is the result. https://t.co/PaUzxJQ6sO(Thanx, @cartoDB!) #ashleymadisonhack #databreach— Tecnilógica (@Tecnilogica) August 19, 2015
The map, which took the company eight hours to create, allows you to switch between two layers: gender ratio and number of users in each city.
They named the map 'Malfideleco' -- or infidelity in Esperanto. Needless to say, it's gone viral.
The map can't be used to identify cheaters, though. The company showed mercy to the victims of the AshleyMadison hack by stripping all sensitive data -- name, address and email. They also excluded deserted middle-of-nowhere cities where there were less than 10 users who could probably be busted by process of elimination.
Male users are the majority in most regions of the world, including Europe, North and South America. It seems more women are looking for extra-marital affairs in India and the Philippines, as those areas show more female users.
Tecnilógica CEO Jorge Gutiérrez told Mashable that while they expected the map to have some impact, they didn't expect it to be this far-reaching.
At the same time, Gutiérrez isn't surprised. "Sex sells and forbidden sex clearly sells more," he said. "Also, the local aspect of the visualization helps with the spread."
"There is a lot of people on Twitter sending each others the map making comments about their city, or people saying 'in my city we are more/less unfaithful than in that other place,'" he said.
"To be honest, the first thing I did when we got the map up was search for my city and do the same thing."