Asterpix, the company that lets you put hyperlinks into your video clips, is getting ready to release Asterpic Pro. This new offering lets you do a little bit more with your video clips, including customization options like hyperlinks, hotspots, logos and an icon link. You'll also be able to do things like control the length of time a hotsot follows an item, set default hotspot markers, and use a "point and shoot" authoring interface to get the job done.
This last feature is probably among the most important that Asterpix can extend to users, especially as advertising picks up for online video. These types of stats offer more information than just the number of people that watched a video, or how long a video was played. This type of technology will become increasingly important for companies that look to extend a more interactive advertising option for videos. It's yet another way in which advertisers and consumers alike can experiment with the interactivity of online videos.