Forbes has a detailed preview of the site, which seems to be in equal parts Yelp and Twitter. The idea, apparently, is to use existing social networks like Facebook and Twitter, and focus on each user's social graph to give him/her the best recommendations for whatever he/she is looking for. We're not talking about long, in-depth reviews here, but rather a click on the "favorite" button and a short, Twitter-style review.
"We're trying to leverage social graphs that already exist, so people can import them and build on them," says AT&T Interactive president and CEO David Krantz. The advertising part -- which is the reason why everyone wants to be in the local search business -- should come naturally, Krantz claims. "If people really like a restaurant or club, you can assume they would love to get offers."