Using the "You've Got a Case" Facebook app, you can create a personalized video for one of five AT&T smartphones: the HTC Vivid, the Samsung Galaxy SII Skyrocket, the HTC Inspire 4G, the Samsung Captive Glide 4G or the the BlackBerry Torch 4G. The video, which has been optimized for both the desktop and mobile devices, will let you employ the persuasive powers of actor Will Arnett, who poses as a lawyer to advocate for the phone on your behalf.
To create a video, you'll need to head over to youvegotacase.com and give the app permission to access your Facebook profile. You can then tell your lawyer what phone you would like and whom you would like to "serve" your case to: your mother, your spouse, etc. (If the person you'd like to serve doesn't have a Facebook account, you can opt to send the video via email.) The video, or case, can then be shared to the Facebook wall of both you and your "defendant," where "a jury of your Facebook peers" can weigh in.
Admittedly, the videos are a little contrived, but the application smartly makes public to people you're likely to influence (i.e., your Facebook friends) that you're shopping for an AT&T phone. It's also a more colorful way of hinting what you're after than dropping a link to an online order form.
What do you think of the campaign? If you were (or are) planning to ask for an AT&T 4G phone as a present this winter, would you use this Facebook app to do so?
A Note on AT&T's 4G Network