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Attributor, who helps media companies protect their content, has raised $12 million in Series C funding. The company uses what it describes as “fingerprinting algorithms” to crawl the Web and identify when and where a publisher’s articles, images, or videos are being used, and if they are being used with proper licensing permissions.
In addition to protecting copyright content from malicious use, part of Attributor’s pitch is that by through better management, publishers can increase ad revenue, get more inbound links, and improve their search engine rankings. So far, Attributor has signed up several top media companies, including CondeNet, The Associated Press, and Reuters.