Housing actual cars in a showroom eats up valuable space and overhead, so why not digitize the whole process?
That's the thinking behind Audi City, a new showroom the carmaker opened this week in London's Picadilly Circus. As the video above shows, shoppers can visit an Audi City and use a touchscreen to choose from among thousands of options to customize their car. In addition to seeing what their car will look like on a big screen, customers are also given samples to feel the texture of the interiors they've chosen.