Nutella is clearly precious to Australians. The nationwide freakout over a low-level Nutella shortage is strong evidence of that.
Now Melbourne is going to get what is likely the country's first-ever pop up store dedicated to the treat.
The project of partners Paul and Lauren Kristoff of The City Lane, an online food and culture magazine, will serve A$10 bento boxes celebrating the hazelnut spread. Each will contain a Nutella peanut butter s’more, a Nutella salted caramel chocolate truffle and a Nutella and maple syrup tart with smoked hickory Italian meringue.
Paul told Mashable Australia they chose Nutella for one obvious reason: Pretty much everybody likes it. He and his wife spent months testing recipes on friends and refining their options down to the final three desserts. Tragically, Lauren has a nut allergy and hasn't been able to try any of her own creations.
Paul is certain there will be healthy demand for the boxes. "Nutella and peanut butter, that's everything you need in one sentence," he said.
There are only 500 of the boxes available. So Melbournians -- and any other Aussies willing to make the pilgrimage -- you better be lining up Saturday, Sept. 12 when doors open for the temporary shop.
(H/T Broadsheet)