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The book industry is in upheaval. The recent news that Borders will liquidate and shutter all of its 399 stores is the latest sign of print’s unstable market.
In many ways, tech advancements have forced the industry’s deterioration. While print struggles to catch a foothold, tech-savvy authors are managing to bridge the gap. Therefore, I’d like to introduce four tech-savvy authors whose statuses range from rookie to bestseller. Thanks to social media, they're writing their own rules about branding and fan engagement.
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