When it came to advertising in 2010, the social media buzz was all about balls -- specifically, Axe's Clean Your Balls viral video -- according to a report by Zeta Interactive.
The nearly three-minute ad, created by BBH New York, beat out Nike's "Lebron/Rise", Google's "Parisian Love" and Old Spice's "Smell Like a Man" campaigns, among other contenders, according to Zeta, which scours 200 million comments on social media including blogs, tweets, message boards and other outlets, and then determines sentiment to arrive at its rankings.
In the case of Clean Your Balls, a fairly obvious double-entendre seems to have won over fans on social media. The ad, for Unilever's Axe male grooming brand, features Jaime Pressley as Monica Blake, an "ex-tennis phenom" who tells a rapt fake infomercial audience how to clean dirty soccer, golf and tennis balls. That video has gotten 4.5 million views on YouTube, which was dwarfed by Old Spice's 25 million, but had better overall buzz, according to Zeta.
The full list is below:
