Want 206 Girlfriends on Facebook? Axe Has You Covered [VIDEO]

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That's not a testament to their pickup skills, but rather a new Axe campaign from Ogilvy Tunisia. In March Axe created an app that let users list themselves as being in a relationship with or engaged to multiple ladies.

When other users clicked on that status, they were taken to the Axe app, where they too could rack up their conquests. According to the video below, the idea plays on "a typically male Tunisian characteristic: bragging about how many girls one can line up." (We were not aware that this trait was only limited to Tunisia.) The app quickly spread to thousands of people.

The line of body washes and fragrances is no stranger to controversial advertising campaigns -- in February, the company launched "Swipe an Angel," an iAd for Axe in the UK. The ad, created by BBH London, let users manipulate female angels from the ads by making them spin around and shed their feathers when the iPhone is shaken.

What do you think of Axe's multi-girlfriend campaign? Funny or fail?

[via Social Times]