With so many concerns about the current economic climate, allocating resources and planning a budget have become increasingly important. Although many businesses are facing financial hardship, nearly half of marketers in the B2B space have decided to increase their budgets for 2013. Specifically, 67.2% of marketers plan to increase their digital marketing spending, and 52.5% of content marketers will up their search marketing budgets.
This infographic, compiled by Ambassador, a service that helps turn your customers into brand ambassadors, illustrates where B2B marketers plan to increase their spending in 2013.
Check out the full infographic below, and tell us in the comments where your business will stretch the cash this year.
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