Warning: Devil baby in above video actually will haunt your dreams.
A hilarious (and disturbing) remote-controlled "Devil Baby" took to the streets of NYC in a viral marketing campaign for upcoming horror movie Devil's Due. The movie is slated to debut this Friday, Jan. 17.
The YouTube video shows a pint-sized demon child roaming the streets of New York in a carriage, seemingly by itself. When concerned citizens approach the carriage, the robot-baby look-alike jumps up and lets out a blood curdling scream that's fitting for any horror movie. The ultra-realistic child also chases people down the street, projectile vomits, and flips off the police. The reactions are priceless, though, as with any viral video, there's a good chance that they're also staged.
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Viral marketing pranks have become increasingly popular over the last few years, especially in horror movies. In October, creators of the classic horror flick Carrie staged a telekinetic prank in a coffee shop as promotion for their new remake.