Apple
Buy a Mac or iPad for college between now and September 21 and get a $100 "Back to School Gift Card." The giftcard can be used on apps, books, music and movies. If you purchase the new iPad, you can get a $50 gift card. You can use the gift card in the Mac App Store, the iTunes Store, the iBookstore, and the App Store. This is all part of a program called Apple Education Pricing, which gives discounts to students, faculty and PTO members.
Microsoft
Students who purchase a new Windows PC ($699) will get a free Xbox 360 to take to school with them. Microsoft posted a gallery of its products for students.
According to a recent survey of 4,450 U.S. online shoppers, about 50% said they will purchase a laptop or tablet for school. With only 10% saying they will purchase a desktop computer. Half of shoppers gave themselves a max spending budget of $500, but 20% said they'd spend up to $1,000.
How much do you plan to spend on back-to-school tech shopping? Tell us in the comments.