Balloon Boy a Hoax? Falcon Heene Tells CNN: “We Did This For the Show” [Video]

Now that Balloon Boy is safe, it’s been revealed his family participated in reality TV show Wife Swap, and there’s even a t-shirt about the whole affair, the question seems to be turning to: was this whole thing a hoax?

An interview this evening on CNN is raising all sorts of questions and is likely to be making the rounds well into the night. Asked why he didn’t respond to his family calling his name, Falcon says, “you guys [his parents] said we did this for the show.” His parents, seemingly stunned by the answer, quickly try to change the story.

The video’s embedded below. What do you think: has the media been punk’d by Balloon Boy? Share your thoughts in the comments.