Fans of H&M's designer collaborations got a little taste of the retailer's next big partnership: luxury label Balmain.
On Friday, the company released its campaign images, which include fashion's hottest it girls, Gigi Hadid, Kendall Jenner and Jourdan Dunn.
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Balmain's creative director wanted to ensure the advertisements captured the essence of the high-end brand and appealed to its audience. In a statement, he said, "When you love the Balmain world, you love the models that are part of it, too."
He's referring to the above-mentioned superstar models, of course, who he calls "his friends."
Past H&M collaborations have included big names like Alexander Wang, Stella McCartney, Isabel Marant and Versace. Like an invitation to a VIP party, the partnership allows the public to capture a piece of high-end design at mass market prices. With limited quantities the collections are in high demand and often sell out online within minutes.
While the Balmain merchandise won't hit stores or H&M.com until Nov. 5, the teaser pics allow shoppers to launch their wishlists. In the meantime, customers can stay in the loop around hashtag #HMBalmaination.
