H&M continues to prove itself as a major force in the high-end fashion world.
On Tuesday night the retailer joined forces with luxury brand Balmain to show off their upcoming collaboration in New York City. The runway show was worthy of the Paris catwalks, showcasing many of the top models that walked in Balmain's mainline collection earlier this month.
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Kendall Jenner, Karlie Kloss, Gigi and Bella Hadid, Alessandra Ambrosio, Joan Smalls, Jessica Stam and several other big names walked the event.
If the caliber of super model celebrity wasn't enough to wow guests, the clothing also impressed. The vibrant designs were well constructed and could easily be mistaken for their $12,000 counterparts. At least from far away.
Nothing goes better with decadent fashion at an affordable price point than a mind blowing musical performance. Employing the element of surprise, the crowd went crazy when a familiar track began to play and The Backstreet Boys danced down the stairs singing their famous tune "Everybody." No one saw that coming.
The presentation left show-goers tingling with excitement and created major waves across social media platforms.
With all of the buzz and celebrity attention, Balmain could be H&M's most sought after designer collaboration yet.
Since the retailer's previous collection with Alexander Wang sold out within hours, even with the website crashing do to visitor overload, you can expect a similar situation with Balmain.
Fans should prepare for the collection's November 5th launch the same way they would for Black Friday deals. Open H&M's webpage on every device you own and ready your sleeping bags for sidewalk campouts outside their stores.