The above screenshot, taken earlier today, shows a video posted to Death Cab for Cutie's Official Website. The message is a copyright claim from the band's own label, Warner Music Group. Yes, you read that correctly.
The explanation is likely simple: the band, or its staff, embedded an unauthorized YouTube version of the music video which was later removed from YouTube. (Incidentally, DCFC has removed the embed code entirely this evening after the story began rising on social news site Reddit).
And yet the irony - for those frustrated by the clash between the web's culture of sharing and the music labels' desire to protect copyright - could not be clearer. If the actions of the labels are preventing their own artists from sharing the music they created, are these copyright notices more detrimental than beneficial?, they'll ask.